Creating a great website is one thing but driving amazing traffic to the website is another. Hiring a Google SEO optimization expert in the USA can make your website truly achieve its full potential. Chan Chawla CEO of P rimotech Digital Solutions believes that SEO is the best way to drive traffic to your brand or company’s website. However, for most small businesses and brands, SEO can be a confusing subject and hiring an SEO expert might be a challenging task. In this blog, we’re going to take a look at what is SEO and why every business needs SEO so you can hire a Google SEO expert for your business. What is SEO? SEO, or Search Engine Optimization, is the process of optimizing your website with the intention of getting it to rank higher on search engines, like Google and Yahoo. While this used to be a simple process in the early days of the internet, it is much more challenging today due to search engines becoming sophisticated using complex algorithms.